Vertical, short-form videos known as YouTube Shorts are available for both creation and viewing on the site. Features like video segmenting, app-based recording, and musical overlays can be added to Shorts to improve them. Shorts must be 60 seconds or less in length and cannot be deleted like Snapchat or Instagram Reels.
The introduction of YouTube Shorts coincides with a significant shift towards video content, especially short-form video material, across several social media platforms.
The Shorts feature performed well in India even in its most rudimentary beta form. Less than a year later, in March 2021, the Shorts beta was officially launched in the United States, soon reaching 6.5 billion daily views. Shorts will have its formal global launch in more than 100 countries by July 2021.
A few things have changed since then. The time limit for Shorts has increased to 60 seconds, and many designers make the most of each available second. The majority of short films—more than 70%—last longer than 15 seconds.
Shorts still merits your attention even if it is still in its infancy and only time will tell if it will be useful as a marketing tool, especially if you already have a YouTube video strategy.
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