The free Google Ads tool, formerly known as Google Keyword Tool, now called Google Keyword Planner. Finding the appropriate keywords for your Google Ads campaigns is its primary objective.
Although it's a PPC tool, it's frequently used for SEO because it's free and offers reliable keyword ideas straight from Google, in addition to the fact that it's a PPC tool.
Since it was introduced back in 2013, the major functions of Keyword Planner haven't changed all that much. It underwent a revamp in the start of 2018 and a few new features were added.
The following information is currently available in Google Keyword Planner:
- Quantities or ranges of exact monthly searches
- up to 2014, historical search traffic
- Volumes of mobile searches
- Term suggestions based on your primary seed keyword Google Ads competition
- Recommended bids
- Share of ad impressions
- estimates for clicks and impressions based on your bids
- Location and device forecasts
- average position and impression share organic
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