You have a lot of possibilities when it comes to advertising on TikTok. So you can decide what will best help your message reach and influence your target audience. The various ad formats available on the TikTok ads platform are listed below:
- On the "For You" portion of TikTok, users' native news feeds contain these videos as advertisements.
- Brand takeover: With this sort of advertisement, you may control the conversation by having your message temporarily take over the entire screen. Afterward, it becomes an in-feed video commercial.
- Spark adverts are a new ad format that TikTok introduced in 2021 that allows businesses to sponsor well-liked organic content that is relevant to their goods.
- Brands can insert picture adverts into videos that show up in BuzzVideo, TopBuzz, and Babe news feed apps on TikTok.
- Video advertisements: These are full-screen, 5- to 60-second videos that show up in a user's "For You" stream.
- Pandle advertisements - The video platform of Pandle interacts with TikTok to provide video, native, and banner ads, but this functionality is only accessible in a few countries.
- Up to 10 images can be used in a carousel ad, which can be found in TikTok's news feed apps.
- Branded AR material - In order for TikTok consumers to use your adverts in their films, they can also appear as branded stickers, lenses, and other sorts of AR content.
- Hashtag challenge: This kind of advertisement appears in the app's "Discovery" area and may entice users to participate.
- Influencer-generated sponsored content - In this type of TikTok advertisement, your message is conveyed through sponsored content from a prominent TikTok user.
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