The purpose of the Keyword Planner tool is to assist marketers in finding significant keywords and data for specific keywords, such as search volume, competition, and ad cost.
The best place to start if you are new to search engine marketing is with keyword research. Google's Keyword Planner is a terrific resource to get you started if you're considering utilizing Google Ads (formerly known as AdWords) or are already using it.
We will provide a brief overview of keyword research and why it is significant for both organic and paid digital marketing efforts before delving into Keyword Planner and how it functions.
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